About Us

Tà is a virtual community and digital marketplace that seeks to revolutionize the African beauty and wellness industry by helping businesses sell their products to the diaspora efficiently and easily. According to the International Trade Centre, Africa's beauty and personal care industry is valued at over $11 billion and is projected to grow at a rate of 8.5% per year, with hair care and skin care being the fastest-growing segments. However, African entrepreneurs do not have the means to develop a brand with the marketplace power to reach a global market, hindering growth in this industry.

Tà aims to address this issue by creating a platform that facilitates the exportation of African health and wellness products. Through partnerships with African beauty and wellness brands, Tà will provide a variety of products to customers in the United States and the United Kingdom. The African diaspora in the United States alone has a spending power of over $1.4 trillion, and UK's Black and minority ethnic (BME) beauty market is valued at over £3 billion. By tapping into these markets, Tà, which means to sell in Yoruba, has the potential to make a significant impact on the African beauty and wellness industry.